Listen now (59 min) | Given the capitalistic societies most of us live in, we spend an inordinate amount of time focused on accumulating, growing, and deploying capital. You could fill a library with all the books dedicated to the what and how of capital. Yet, we devote shockingly little time to considering the why of capital. Much in the same way Simon Sinek asks all businesses to “start with why”, Jed Emerson would like us purveyors of capital to start with why.